Experienced Software Marketer to Drive Growth, Expansion in Enterprise Market
LAS VEGAS, May 9, 2024 - Rimo3, a leading innovator in automation solutions for continuous management of Windows applications, announced enterprise software marketing leader Penny Gralewski has joined as Vice-President of Marketing. She will lead worldwide marketing initiatives, expanding the brand and growing customer demand. She joins an experienced leadership team focused on accelerating enterprise application migration and management.
Gralewski will lead marketing as Rimo3 enters a new growth phase. In the past six months, Rimo3 has expanded its leadership team in response to a significant uptick in customer adoptions driven by market changes in end user computing.
Enterprise technology teams are confronted with significant demands: cloud workspace adoption, the upcoming Windows 10 end of life, VDI market disruption, and managing enterprise application migrations. Application and endpoint teams save significant time, cost, and risk using the Rimo3 platform for application planning, testing, remediation, management, and optimization across physical, virtual, and cloud endpoints.
Gralewski brings 20 years of experience in enterprise software marketing across end user computing (EUC), artificial intelligence, data protection and ransomware recovery, data quality, and information access. She has held a variety of roles marketing enterprise software products across cloud, virtual, and physical environments.
She is a veteran in end-user computing and application management. At Citrix, Gralewski launched the Citrix Workspace, grew the managed service provider program, and drove compelling marketing initiatives for XenApp, XenDesktop, and the Citrix product suite. She led global brand marketing for application testing and remediation startup App-DNA before the firm’s acquisition by Citrix. She also drove product marketing for Flexera application preparation software, including AdminStudio, InstallShield, and InstallAnywhere.
In her career, Gralewski has marketed three software firms to exit and grew product line revenue at publicly traded and privately held companies. She’s led successful go-to-market initiatives with technology partners such as Microsoft, Amazon, Google, Snowflake, SAP, Oracle, IBM, VMware, Citrix, NetApp, Yahoo!, and many more. Her extensive channel marketing experience has supported value added resellers, distributors, managed service providers, and global systems integrators.
This month Gralewski graduates from the University of Iowa Tippie College of Business with a Master of Business Administration degree and additional certificates in Marketing and Leadership. She is a four-time presenter at Content Marketing World and a past judge for the Content Marketing Institute Content Marketing Awards.
“Enterprise IT teams are interested in new ways to solve application problems, especially in the face of change. Rimo3 offers a unique solution for enterprise application management strategy and partners with the world’s most impactful technology companies. I look forward to working with Rimo3 customers, partners, and the talented team to share this significant story,” says Gralewski.
“Today’s CEOs are implementing digital business and digital transformation initiatives to improve outcomes and reduce risk. CIOs are challenged to manage so much change and balance uptime for the critical applications that drive the business. Rimo3 is helping enterprise customers to solve real problems and save significant time and cost,” says Mike Welling, Rimo3 CEO. “Penny is a tremendously experienced enterprise software marketer who is very familiar with cloud, virtual, and physical environments. She will help Rimo3 share the impact our customers experience and develop new tactics to reach even more enterprise leaders.”
About Rimo3
Rimo3 automates the migration of Windows desktops to modern operating platforms such as Windows 11, Azure Virtual Desktop (AVD), Windows 365, and Intune. The Rimo3 SaaS-based platform also automates the lifecycle management of Windows infrastructure and enables IT departments to speed deployments and mitigate risks related to security updates and desktop/server environment changes. Its solutions are tailored for physical, virtual, and cloud workspaces, enhancing operational efficiency, reducing costs, and boosting end-user productivity. Rimo3 partners with technology leaders like Microsoft, Nerdio, Broadcom (Omnissa), and HP to prioritize the success of enterprise application and workspace initiatives. Learn more at rimo3.com.
