Marketing tech executive Brad Rowland, with over 25 years of experience accelerating revenue growth for enterprise to late-stage growth innovators, joins Rimo3 as CMO

“Enterprises have long understood the broad business benefits of leveraging IT automation, but there’s still a large gap in automating operational areas like application management. Whether you’re supporting a handful of applications or tens of thousands of them, no organization today can afford to pass up productivity gains or reduce risk in their security posture that effective automation can provide. Rimo3 is a company built on demonstrated expertise in creating transformative solutions, and I’m excited to join the leadership team.”

Brad Rowland, Chief Marketing Officer at Rimo3

Rimo3 today announced that Brad Rowland has joined the company as its Chief Marketing Officer. Rowland has served in marketing leadership roles for both Fortune 500 enterprises and late-stage growth startups—including Southwestern Bell, Wyse (acquired by Dell), AppStream (acquired by Symantec), FSLogix (acquired by Microsoft) —and brings extensive experience in the end user computing (EUC) space. Rowland has also held numerous advisory roles with EUC related companies such as Cameyo and CloudJumper. His technical roots started in the mid-90s when he managed a Citrix enterprise site with tens of thousands of users. Since moving into product management and marketing, he has remained focused on solutions that enable end user productivity.

Rowland will oversee all functions related to marketing, including product marketing, brand development and engagement, PR/communications, customer marketing, growth marketing, and event and field marketing.

Brad Rowland shares with Mike Welling, Rimo3’s President & CEO, why he has decided to join the Rimo3 family.

Mike: Brad, as you know we are very excited to have you join the team! Why Rimo3?

Brad: Our job in the industry is to develop new capabilities that translate into business success for our customers. Rimo3 is providing real-time, actionable intelligence that accelerates Time To Value for getting applications to the workforce. On the security side, the number of zero-day exploits doubled in 2021 from the previous year (MIT), with the average global breach costing nearly $4 million (IBM). These are real risks that IT has to manage every day. Reducing the time to deploy security related patches and application updates without impacting user productivity has never been more critical. What excites me the most about being a part of Rimo3 is watching what enterprises will accomplish when they have more time to innovate, execute, and compete in their areas of expertise. In my early discussions with the leadership team, I heard this passion shared in every discussion, we want to help businesses leverage state of the art reporting and automation to reduce security threats and maximize employee productivity. Gradual application and patch rollouts that take months of valuable time are prime candidates for automation solutions.

Mike: How does your experience stack up with our vision and market expansion?

Brad: I’ve been working in information technology and tech marketing for over 25 years. I started in IT operations, dedicated to the roll out and support of critical line of business applications in a large telco. In every role since then, I’ve worked with expert teams to create solutions that help IT organizations be the best that they can be with their limited resources and become more strategic solution providers for their business. At each stage of my career, I’ve been fortunate to have wide-ranging experiences in small, fast-growth startups to Fortune 500 enterprises and have been afforded the opportunity to roll up my sleeves and tackle big challenges. The world is quite different than it was even a few years ago. Due to COVID-19, many organizations have transitioned to hybrid work environments and we’ve seen a significant growth in cloud adoption and cyber threats. This places IT teams under increased pressure to deliver technology and services that improve efficiencies while mitigating risks. I look forward to working with this team and playing a role in bringing compelling new solutions to market that help companies solve these critical problems.

Mike: These past two years or so have been challenging with COVID-19 and remote work. When you are not busy with work, how do you spend your time?

Brad: I live in Colorado, so it’s almost mandatory that I mountain bike. Aside from that, I volunteer as the private sector lead for Colorado State’s second technology sector, the South Central Tech Sector Partnership. We’re a group of private and public sector professionals working to build tech ecosystems in the rural parts of the state. It’s very rewarding to help build the same kinds of job opportunities that changed my life and the lives of so many of my industry friends and colleagues. Twenty percent of Americans live in rural communities and can become a strategic part of the workforce by leveraging distance learning and remote work technology that’s available today.

“Thank you, Brad, for that insight into your career & personal life, we’re excited to have you join the leadership group and look forward to the impact you and your team will make to this next stage of Rimo3’s continued journey to bring the best automation to application management.”

Mike Welling, President & CEO at Rimo3

Rowland’s top priorities for Rimo3 during 2022

During the next year, we’ll be driving market awareness, education, connecting with key influencers, and community engagement. At the core of my role, marketing is about connecting valuable solutions to the right buyer at the right time, and building long-term, trusted relationships. We’ll rely strongly on world-class solution providers to extend our presence in the marketplace, and we’ll be accelerating the work that the team has already started in that area. Trends and changes in this technical community are driven by key influencers – industry professionals that have designed and managed core infrastructure for the world’s largest brands – we’ll be partnering with them to learn where we can provide the greatest impact to problems preventing customers from moving into a more modernized architecture.

Enterprises managing hundreds or thousands of applications know that critical data for effective automation will help them with compliance, security, reduction in human error, employee satisfaction, end-user productivity, and so much more. We’ll be focused on educating the market on our capabilities, and helping IT determine when and where our solutions are the right fit for their needs.

To connect with Brad Rowland on LinkedIn, click here.